In this study, the influence of the morphology on the electrocatalytic activity of nickel oxide nanostructures toward methanol oxidation is investigated. Two nanostructures were utilized: nanoparticles and nanofibers. NiO nanofibers have been synthesized by using the electrospinning technique. Briefly, electrospun nanofiber mats composed of polyvinylpyrolidine and nickel acetate were calcined at 700A degrees C for 1 h. Interestingly, compared to nanoparticles, the nanofibrous morphology strongly enhanced the electrocatalytic performance. The corresponding current densities for the NiO nanofibers and nanoparticles were 25 and 6 mA/cm(2), respectively. Moreover, the optimum methanol concentration increased to 1 M in case of the nanofibrous morphology while it was 0.1 M for the NiO nanoparticles. Actually, the one-dimensional feature of the nanofibrous morphology facilitates electrons' motion which enhances the electrocatalytic activity. Overall, this study emphasizes the distinct positive impact of the nanofibrous morphology on the electrocatalytic activity which will open a new avenue for modification of the electrocatalysts.